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You can now use Apple Music on the web

The decision to rebrand iTunes as Apple Music left many wondering about the future of the Apple music store and its place in the growing Apple service ecosystem.

It seems the change to Apple Music has been the signal for the company to begin competing with it’s most prominent rivals as a complete music platform rather than just the Apple Music store.

A first for Apple

Up until now, Apple Music has lived in apps, and was available for Android, Windows, Sonos and Amazon Echo devices.

Apple, however, have just announced a public beta of its Music streaming service on the web, for the first time ever.

The decision brings Apple in line with their competitors in this space that have been available via the web pretty much from day one.

The streaming space is cutthroat with Spotify, Pandora, Google and Apple competing against a host of other smaller companies for market share.

While iPhone users have traditionally been locked into using iTunes, Apple has never really made a credible argument for why non-Apple customers should make use of their software services.

Image via Pixabay

Aiming to reach non-Apple customers

With the Apple TV streaming service months away from release, it’s clear that the company has begun to start looking at ways its software can compete with competitors by looking beyond the current Apple audience.

Users looking to try the new web version of Apple Music out at https://beta.music.apple.com will not be able to sign up via the web at the moment, with only existing subscribers currently allowed to test the product.

It’s believed that new users will be able to register via Apple Music on the web in the future.

What to expect

The site features everything you’ve come to expect from the Apple Music App. You’ll be able to search for songs in your library as well as the catalogue and obviously play music. 

Web version of #AppleMusic is a bit rough on the edges, but it is still nice to be able to add it as an app right from the browser. And it even color matches your browser settings, but Chromium still shows top bar in white color… bummer 😥 pic.twitter.com/Xyi4gUlRVb

— Fedor Kriviy (@kriviyfedor) September 8, 2019

In addition, the usual curation and discovery tools look to be in place with Apple suggesting new songs and playlists based on your preferences the same way it would in the app.

Apple will be engaging with users during the beta period to gauge customer experience and help resolve any bugs that may appear before the full launch.

Apple is playing catch-up in the streaming market, with Spotify reporting 108m paying subscribers compared to Apple’s 60 million.

Clearly, Apple is pursuing their rivals in the space more aggressively now. We’ll just have to wait and see if they’re able to gain ground.

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